Why did you decide to change the brand?

 

The mission at Pirate has always been to break down barriers to creativity. This was true when we built our first bootstrap studio in Bristol back in 2013 and it remains true today. Twelve months ago, we decided it was time to reassess our brand and create something new, in line with our mission and that placed our community and its creative spirit at the heart of what we do, what we look like and how we behave.

 

What's new?

 

Well, first of all, we’ve got rid of our logo. This might seem like a strange thing for a brand to do, but we’ve felt for a while that our logo has become an icon that separates us from our community. 


Seeing the Pirate ‘S’ on the wall in so many of the videos you share from the studios each day didn’t sit right. This isn’t our space, it’s your space. So the logo has gone. Instead, our URL is our calling card, it’s how people know who we are and where to find us.


Are you putting the price up?

 

No, we’re happy to say our prices have remained the same.

 

What happened to the orange?

 

The orange turned red. Like with all the parts of our identity the colour was chosen because of how readily available it was. Our red, BRIGHT RED #FE3B1F can be found at any printer globally. It’s no-frills and democratic.  

Why is the font so big? I can't read the font etc.

 

Our brand font is something many of you probably use every day, Arial. 

 

Why Arial? Pirate is all about democratising creative space, and Arial feels like the most democratic font around. In using what’s readily available, we’ve been able to bootstrap it and make it our own. We’ve stretched it, flipped it and got creative with it, but it’ll always be Arial (feel free to have a play around with it too). 

 

We’ve been careful to check that all crucial information is legible and that the times when we’ve gone oversized and stretched have been reserved for special occasions.    

 

Do you still rent studio space? 

 

Yes, and we're now more than music with our new podcast facilities and dance studios.

 

Why doesn't my studio look like Dalston/Hackney?

 

It made sense to build our new studios in the new brand, however, that doesn’t mean we won’t be spending time looking back at our earlier sites. We’re happy to say that plans for this are already underway, although we can’t currently give any firm dates for when this will happen.

 

Will my local studio be refurbished?

 

It made sense to build our new studios in the new brand, however, that doesn’t mean we won’t be spending time looking back at our earlier sites. We’re happy to say that plans for this are already underway, although we can’t currently give any firm dates for when this will happen.

 

Why have you spent money on this when the studios are still broken/dirty/other?

 

The rebrand at Pirate hasn’t come at the expense of any improvement works across the estate. These crucial repairs have continued regardless. 

 

In going through the process of rebranding we have clearly defined our mission and purpose as a company, bringing the community on board with our content and values.